EA SPORTS MADDEN NFL 17 BRANDING
Design Strategy | Electronic Arts Global Creative Team

Direction and creation of brand design system.
Including: EA SPORTS 17 visual concept, Madden visual concept, photography briefing, post-shoot editing direction, background stadium pre and post shoot, full logo system, typography, branding elements, and finalization of the MADDEN NFL 17 branding toolkit for both internal and external teams to continue asset creation.

-------
Creative/Art Direction: Stan Zienka & Donna Roggi
Publisher: Electronic Arts
Agency: Cinco Design