Unravel is a heartwarming adventure through the magical environment of northern Sweden. You play as Yarny, a small but brave creature made from a single strand of yarn. In the 2015 E3 press conference, Unravel stole the hearts of players from around the world.

Unravel's debut at the E3 press conference

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Unravel Branding
Design Strategy | Electronic Arts Global Creative Team

Involvement: Creating a branding system from the ground up for a new title from Electronic Arts. Such as, key artwork direction, logo design and development, typography, design devices, and full toolkit distributed to all channels designing or representing Unravel.

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Art Direction: Donna Roggi & Stan Zienka
Developer: Coldwood
Publisher: Electronic Arts
Agency: The Refinery