EA SPORTS FIFA 17's branding came out of the gates loud and powerful this year. EA selected four incredibly talented athletes from various teams around the globe to compete in the FIFA 17 cover vote. Working closely with our game developer team, agencies and marketing directors, we created a branding aesthetic to span across all four athlete's artwork, leading to the one victorious EA SPORTS FIFA 17 cover athlete, Marco Reus.
Art Direction: Stan Zienka & Donna Roggi
Publisher: Electronic Arts
Agency: Cinco Design